Creative, inclusive and diverse.

We pride ourselves on being a supportive, collaborative and fun workplace that attracts top talent from across the industry.


Katy Manley

Managing Director


Katy worked her way up the industry on a variety of shows including Distraction, Catchphrase, Your Face or Mine and QI. She later began to specialise in big, ambitious reality and entertainment shows, and her senior credits include Celebrity Scissorhands, Comic Relief Does Fame Academy, House of Tiny Tearaways and Big Brother.

In 2010 she became Executive Producer of Big Brother, and managed the successful transition of the show from Channel 4 to Channel 5. Reinvigorating the brand and overseeing the creative strategy across all shows, she has been responsible for hundreds of hours of television every year. In 2015 she became Creative Director of Big Brother, stepping up to Head of Reality at Initial in 2017.

Since 2018 as Managing Director of Initial, alongside Cat Lynch, Katy has been responsible for managing the company, its creative output and direction as well as overseeing productions.

Catherine Lynch

Managing Director


Catherine started her career as an Endemol creative intern, and following work in production and development for companies including Monkey and ITV Studios, returned to Endemol in 2007.

She became Head of Development for Initial in 2011 and since then has been overseeing the creative output of the company and exec producing key shows, such as The Almost Impossible Game Show and Being Kellie Maloney.

Catherine became Creative Director in 2016, seeing Tenable launch and become a returning daytime hit.

In 2018 Cat became Managing Director of Initial alongside Katy, and together they manage Initial, responsible for overseeing the company’s creative output and productions.

Jody Collins

Head of Production


Jody works alongside Katy and Cat overseeing Initial’s production slate from early stages of development right through to delivery. Over the past 7 years as Production Executive Jody has had a hand in many of Initial’s programmes and formats including several successful Soccer Aid’s, the inception of daytime favourite Tenable and The Almost Impossible Gameshow.

In 2021 Jody became Head of Production at Initial and together with Cat and Katy is responsible for shaping business strategy. With a focus on nurturing production talent Jody is committed to finding innovative and creative ways to make budgets match editorial ambition whilst maintaining high production values.

Previously Jody was a freelance Production Manager and Line Producer having spent years building up experience on a wide range of location, studio and live programming delivering for all the major broadcasters.

Richard Greenwood

Executive Producer