Creative, inclusive and diverse.

Initial is one of the UK’s leading entertainment content creators and producers.

The company is behind productions such as Big Brother, Total Wipeout, Tenable, The Almost Impossible Gameshow, Big Box Little Box and Soccer Aid, which has so far raised over £17 million for UNICEF.

Voted number 2 in the best places to work in TV (BROADCAST 2016), we pride ourselves on being a supportive, collaborative and fun workplace that attracts top talent from across the industry.

Big Brother & Celebrity Big Brother won the Best Digital Programme Support category

Broadcast Digital Awards 2017

Katy Manley

Managing Director


Katy worked her way up the industry on a variety of shows including Distraction, Catchphrase, Your Face or Mine and QI. She later began to specialise in big, ambitious reality and entertainment shows, and her senior credits include Celebrity Scissorhands, Comic Relief Does Fame Academy, House of Tiny Tearaways and Big Brother.

In 2010 she became Executive Producer of Big Brother, and managed the successful transition of the show from Channel 4 to Channel 5. Reinvigorating the brand and overseeing the creative strategy across all shows, she has been responsible for hundreds of hours of television every year. In 2015 she became Creative Director of Big Brother, stepping up to Head of Reality at Initial in 2017.

Since 2018 as Managing Director of Initial, alongside Cat Lynch, Katy has been responsible for managing the company, its creative output and direction as well as overseeing productions.

Catherine Lynch

Managing Director


Catherine started her career as an Endemol creative intern, and following work in production and development for companies including Monkey and ITV Studios, returned to Endemol in 2007.

She became Head of Development for Initial in 2011 and since then has been overseeing the creative output of the company and exec producing key shows, such as The Almost Impossible Game Show and Being Kellie Maloney.

Catherine became Creative Director in 2016, seeing Tenable launch and become a returning daytime hit.

In 2018 Cat became Managing Director of Initial alongside Katy, and together they manage Initial, responsible for overseeing the company’s creative output and productions.