Initial is one of the UK’s leading producers of reality and entertainment programmes. Specialising in large scale ambitious reality and premium entertainment featuring the biggest talent. We deliver primetime, event television with humour and heart.

Productions include Big Brother, Celebrity Big Brother, Soccer Aid, Last One Laughing, 99 To Beat and many more.

The company prides itself on being a supportive, collaborative and fun workplace attracting top talent from across the industry. Consistently recognised as one of Broadcast’s Best Production Companies To Work For, Initial proudly took home the first-place prize in 2024.

Initial are proud to be part of the global Banijay family, the largest independent content producer and distributor in the world.